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5 Benefits of WhatsApp Marketing


WhatsApp is an excellent way to communicate with others. In just 11 years, it has grown to more than 1 billion users. If you want to reach your target audience through WhatsApp, you must first understand how the app works and what marketing benefits it can provide.

1. It has over 1.5 billion users

The first benefits of whatsapp marketing are that it has over 1.5 billion users. This means that you can reach a large audience and get your message out to many people for free. Since so many people use WhatsApp, you can also learn about their interests and see what they like to share or talk about.

For example, if someone sends pictures of their dog on Instagram, then this person might be interested in pet products or anything else related to dogs (like dog food). If someone sends pictures of their child on Facebook, then they may be interested in baby products or items related to children (such as diapers).

2. 98% of messages are read within 30 minutes

More than 1.2 billion people use WhatsApp every month. It is a very popular messaging app. This means that you can connect directly with your audience through WhatsApp and talk to them in real time. As a marketer, you can also use WhatsApp to promote your brand or product by sending messages and updates in this private space where everyone has agreed to receive them.

The second benefit of whatsapp marketing is that you can send a lot of messages at once without worrying about getting their attention first, since they will be notified as soon as you send them. When you market through this channel, 98% of the people who get your message will read it within 30 minutes of receiving it.

With over 900 million daily active users on Android alone (according to the Google Play Store), WhatsApp has become one of the largest platforms for communication around the world. Brands from all over the world can use its power for business purposes through channels like Instagram Stories and Facebook Messenger Bots.

3. It can be integrated with your website and social media marketing campaigns

Your Shopify site and social media marketing campaigns can be linked to WhatsApp. It lets you send messages to your followers, customers, and staff. This can help you build a good relationship with them by giving them important information about your business or product.

You can also let people know what’s going on in the business world or just talk about family, pets, and other personal things so that they feel comfortable talking to you on WhatsApp.

When a business owner has an idea for a new product or service, they want to make sure it will appeal to the right people. WhatsApp can be used as a marketing tool to reach customers who use WhatsApp and other messaging apps like Facebook Messenger, Skype, and many others.

4. You can send files and images on it

It’s simple, quick, and easy to send files and pictures through WhatsApp. You can send files and pictures to people you know personally or professionally. You can even send them to your customers if they have given you their contact information.

Tap the attachment icon at the bottom of a WhatsApp chat box to send a file. The file browser will open, and you can choose to add one or more photos from your phone’s storage or take pictures directly with your device’s camera (if it supports this feature). Once you’ve chosen all the photos that will go in your attachment, tap “Send.”

You can attach multiple files at once, which makes this feature even better. You no longer have to send one photo at a time; you can now send them all at once. If you leave the app or do something else on your phone while sending the message, the attachments will not be lost. Instead, they will stay in a queue until they are successfully sent.

5. WhatsApp lets you send broadcast messages to your audience
  • WhatsApp lets you send broadcast messages to your audience
  • Broadcast messages can be sent to a group or an individual
  • You can target your audience with broadcast messages by writing the message in a certain language or by sending it to those who live in certain locations
  • Broadcast messages are sent as text, so they can contain links that lead to landing pages where people can sign up for your service or buy something
WhatsApp is a great channel for marketers to use to reach their audience

The best thing about WhatsApp is that you can send messages to your followers right away because it is a platform for instant messaging. This increases your reach and makes it easier for people to interact with you right away.

Marketers are also interested in WhatsApp because it lets you use call-to-action buttons, which make it easier for people to do things with your content like download something or sign up for an email list.


Now that you know whatsapp marketing’s benefits, it’s time to figure out if it would work for your business. If you already have a Facebook page and an Instagram account, adding WhatsApp won’t cost you much. It doesn’t even need any extra tools, besides maybe a smartphone. The trick is in how you use WhatsApp to make it more than just another messaging app. Make this tool part of your overall marketing strategy by integrating it with other social channels and using them together to reach more people.


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